Sparlin
Veener & Plywood Manufacturer

Service
SEO & Digital Presence, Brand Strategy & Identity
Client
Sparlin
Date
January 2025
Technology
WordPress, Google Ads, Google Analytics

Turning a plywood manufacturer into a searchable, credible B2B brand

Sparlin manufactures veneer and plywood for distributors and dealers across the trade. Digify’s brief was to give the brand a digital presence built for how B2B buyers actually search and evaluate suppliers — a credible website, stronger visibility for trade-specific search terms, and lead generation aimed at dealers and distributors rather than retail consumers.

A visual identity built for trade credibility

The visual direction leans industrial and precise — material-focused imagery, clear specification tables, and a layout built to help distributors evaluate product range and quality quickly, without unnecessary decoration.

A B2B-ready digital presence

 Deliverables typically include a WordPress website with product/ specification pages, on-page SEO targeting trade search terms, and paid lead-generation campaigns aimed at distributors and dealers. Confirm against what was actually delivered for Sparlin.

Digify is a startup digital agency of design, development and marketing that works friendly with global client

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