[Previous]
[Performance Marketing (Paid Ads)]
[Next]

Performance
Marketing (Paid Ads)

Ad spend without a funnel is just an expensive experiment. We build full-funnel paid campaigns across Meta and Google — from cold awareness to warm retargeting — engineered around one number that matters: return on ad spend.

Our comprehensive process

Whether you’re starting from zero or scaling an account that’s plateaued, we build campaigns around your funnel, not just your budget.

02
01

Funnel & Audience Mapping

We map your buyer journey and define audiences for awareness, consideration, and conversion stages before a single ad goes live.

02

Campaign Build & Creative Testing

Meta and Google campaigns are structured for testing: multiple creatives, copy angles, and audiences run in parallel to find what converts.

03

Optimisation & Retargeting

We monitor daily, cut underperforming ads fast, shift budget toward winners, and layer in retargeting to recapture warm traffic.

04

Reporting & Scaling

Monthly ROAS reports translate ad performance into plain-English recommendations on where to scale budget next.

Full-Funnel Thinking

Every campaign is built to move people from cold to converted, not just chase clicks.

Platform Expertise

Hands-on specialists across Meta Ads Manager and Google Ads (Search, Display, YouTube).

Rigorous A/B Testing

Creative, copy, and audience variants are tested continuously, not set-and-forget.

Transparent ROAS Reporting

You always know exactly what your ad spend is earning, and why.

We help brands build a social presence that’s active, consistent, and actually accountable to results.

2750

A website refresh or redesign is a comprehensive overhaul that includes substantial changes to the content, structure, visuals, and code of your current website.

92%

High-quality custom logo design for Melbourne businesses. We are here to support you. Description – Our logo design package uniquely blends creative skills and strategic thinking. We don’t just create brand identities.

75%

Every creative design begins with a clear objective. Whether it’s branding, advertising, product design and user experience, the design must align with the intended purpose to effectively communicate its beyond beauty.

FAQ

Learn some common answers

What’s the minimum ad budget to get started?

We recommend a starting budget based on your industry and goals during onboarding; there’s no fixed minimum, but we’re upfront if a budget is too small to test properly.

Yes, we handle ad copy and creative concepting, and can also consult on your landing page so the funnel doesn’t leak after the click.

Primarily ROAS and cost-per-acquisition, tied back to the specific goal we agree on — leads, sales, or awareness.

Daily monitoring, with structured optimisation reviews weekly and a full strategic review monthly.

Together, as one funnel — we coordinate budget and messaging across both so they reinforce each other rather than compete.

Spend, ROAS, CPA, top-performing creative, and specific budget recommendations for the next month.

Digify is a startup digital agency of design, development and marketing that works friendly with global client

© 2025 RavexTheme. All right reserved